Nike is an American company that is publicly traded on the New York Stock Exchange. Founded in 1964 as Blue Ribbon Sports, Nike adopted its present name in 1971 and has grown to become one of the largest manufacturers of sports equipment and apparel in the world. Nike products are sold worldwide by many large and smaller retailers. In addition, Nike operates company-owned stores and outlets and an online website for direct sales to the public. At Nike.com, consumers can purchase shoes and apparel for men, women and kids as well as protective gear and equipment for virtually any and every sport.