Rakuten is a company that is publicly traded on the JASDAQ Securities Exchange. Based in Tokyo, Japan, the company was founded in 1997 and employs more than 11,000 people worldwide. While Rakuten is involved in many different lines of business, the company is perhaps best known for Rakuten.com. This online store specializes in consumer goods and is particularly popular with shoppers looking for electronics and computers. The large e-commerce store also carries clothing and accessories for the entire family, books and media, health and beauty products, home and household products, sporting equipment, toys and infant care supplies and wine and gourmet food gifts.