eWatches is a privately owned company that is based in Hollywood, California. The company was founded in 1998 and is one of the leading retailers of wristwatches online. At ewatches.com, shoppers can find men’s and women’s watches from a number of top brands, including Invicta, Michael Kors, Red Line, a_line, Casio, Fossil, Swiss Legend, Diesel and Elini Barokas. All of the timepieces featured in the online store are sold at a discount and are backed by a 100 percent authenticity guarantee. This allows shoppers to get genuine name brand watches for gift-giving or themselves while spending less than what they would expect to pay at a jewelry store, department store or boutique.