Lands' End is a public company that is traded on the NASDAQ Stock Exchange. The company was founded in 1963 in Chicago, Illinois, and is now headquartered in Dodgeville, Wisconsin. Although Lands' End operates 16 retail stores, the company is best known for catalog sales and for their e-commerce store LandsEnd.com. The concept behind Lands' End is fashion that is practical. Much of the apparel sold by the brand is meant to be as functional as it is fashionable, so that men, women and kids can look their best when they are indoors or outdoors. The online store also carries housewares and school uniforms.