RockAuto is a family owned online business that was founded in 1990. The company is based in Madison, Wisconsin, and specializes in the sale of auto parts. Since the company's founding, RockAuto has sold millions of auto parts from their website RockAuto.com. The store sells parts for all makes and models of automobiles as well as parts for motorcycles and boats. The inventory of products also includes tools for completing specific types of auto repairs. All of the products that are offered on the site can be located quickly using the Part Catalog Search feature, which is accessible on the home page.